Recent Posts
Creating Demand in a Pandemic
Coronavirus has been top of mind for all marketers worldwide. Now that this pandemic put…
Creating Demand in the 20s
As we celebrate a start of a new decade, lets quickly look back on what…
Native Advertising
Native advertising which is often referred as content marketing is a form of advertising where…
SEO in 2018: Optimize for Voice Search
In December of 2011, I wrote an article on how Apple dispositioned the marketplace by…
Backlinks and why you need them?
Ever wonder if you site is indexed by a search engine? Or, how many…
Get Google to Index Your New site or Blog
Before we get started on a few good tips on how to attract Googlebots to…
Boosting SEO through a Site Audit
If your website isn’t producing the results you want, it’s time for an audit to…
Account Based Marketing (ABM) – Simplified
Is ABM a facade or the next big thing? Today most marketers are focusing on…
Understanding Search Impression Share
Google defines “Impression share is a metric that represents the percentage of times that your ads…
Reconnect, Re-engage and Recycle Cold Leads in Pardot
A percentage of leads that were once considered MQL’s don’t really turn out to be…
Cookies: Not the chocolate chip kind!
Ever wonder how an advertisement appear on a web browser after you’ve visited a website,…
Understanding Call to Action Buttons
Calls to actions are a vital part of all websites. Over the years, those action…
Setting up Goals in Google Analytics
A Goal represents a completed activity; called a conversion, A conversion can be a specific…
Understanding Lead Scoring
Lead scoring is a method of assigning a value to prospects against a scale based…
SEO Rankings
Search engines work by using algorithms to evaluate websites by search query and relevance. This…